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Marketing in 10 minutes a day

One of the most frequent questions I’m asked is ‘How long should I spend on marketing?’  Realistically, I think you should be investing at least three hours a week, but most small business owners...

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7 email marketing tips

If you’ve grown a healthy list of people who have an interest in what you’ve got to offer you’ll need to do something to build and maintain your relationship with them.  You might have them in your...

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How to set up a lead generator

In an ideal world business owners would have an effective lead-generator that delivered hot prospects daily.  Unfortunately, it isn’t as easy as it sounds and it takes serious effort to get the...

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What could Autoresponders do for you?

The simple answer is ‘build relationships’, but as with all simple answers, there’s a lot more to it than that. Here are some of the uses that autoresponders work for: Building your reputation:  When...

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Valuable material alert!

You’ve almost certainly landed on a squeeze page at some point if you use your computer or mobile device to research information or learn. What’s a squeeze page? One of those web pages that offers you...

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When people want free advice

I was having a conversation with a group of business people recently and the subject came up about people who ‘pick your brains’ and, effectively get free advice. Some of these people don’t realise...

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10 Top Marketing Tips

These are the things I find I have to ask my clients the most before we can get their project off the starting blocks!  Knowing the answers will put you several steps ahead of your competition: ONE –...

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Email marketing campaigns that get results

When your computer or phone pings and you know an email has arrived do you open the new email hoping to see a sales pitch? No – I thought not.  But that’s what many people send out – and then wonder...

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Building your list

If you’ve ever been on a webinar run by one of the big online marketers you have almost certainly heard the phrase ‘the money is in the list’. You may have discounted that as ‘not relevant for a...

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Are you throwing your money in the bin?

I go to lots of networking events and I collect lots of business cards – these are useful as it provides a means of getting in touch with people who may become suppliers.  I also get lots of leaflets...

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Reciprocity – the art of giving value

Try saying ‘reciprocity’ and most people stumble, but it’s an important word in business.  It’s all about creating obligation – in the nicest possible way! Reciprocity is why people are willing to...

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What is ‘marketing material’?

Many business owners think that marketing material is leaflets, flyers and brochures.  Yes, definitely, but there are many other items that could be included: Your business card: cards have two sides...

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Jam packed!

If I had a pound for every marketing flyer or promo card I’ve been given that is packed with loads of information I’d be very rich. When I meet small business owners, especially start ups they are...

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Fill your funnel

If you aren’t a natural sales person, how do you find new customers?  There are plenty of ways to connect to your target audience: Cold calls Networking Advertising Social media Referrers/advocates...

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What’s in your 2022 marketing plan?

Here we are in a fresh new year, full of potential.  If you’ve been using the quiet time between the Festive Frenzy and the New Year celebrations to do a bit of thinking about where you want to take...

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What’s the gossip?

Human beings are curious creatures – they’re always gossiping about each other.  Even if you don’t think you are – when you discuss someone else with another person, whether on the phone, in person,...

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Are you getting the right leads?

Lead generation is the lifeblood of your business, whether it’s finding new customers who have not heard of you before, warming up your network or developing advocates who will recommend you. There’s...

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Give your reputation a polish

Everything you say and do influences what other people think about you – and what they say to others about you.  Does that mean that you should censor everything and go around in a permanent state of...

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Have you got half a marketing funnel?

Lots of people have created a lead magnet to help to grow their list, but that’s it.  There is so much more to a good marketing funnel than a lead magnet and a list.  That is literally the tip of the...

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What makes a reputation?

Your reputation is what people say about you, whether verbally or in writing.  To build a good reputation you need to influence two groups of people: Those who know you and have experienced your...

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