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What’s in your 2022 marketing plan?
Here we are in a fresh new year, full of potential. If you’ve been using the quiet time between the Festive Frenzy and the New Year celebrations to do a bit of thinking about where you want to take...
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What’s the gossip?
Human beings are curious creatures – they’re always gossiping about each other. Even if you don’t think you are – when you discuss someone else with another person, whether on the phone, in person,...
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Are you getting the right leads?
Lead generation is the lifeblood of your business, whether it’s finding new customers who have not heard of you before, warming up your network or developing advocates who will recommend you. There’s...
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Give your reputation a polish
Everything you say and do influences what other people think about you – and what they say to others about you. Does that mean that you should censor everything and go around in a permanent state of...
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Have you got half a marketing funnel?
Lots of people have created a lead magnet to help to grow their list, but that’s it. There is so much more to a good marketing funnel than a lead magnet and a list. That is literally the tip of the...
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What makes a reputation?
Your reputation is what people say about you, whether verbally or in writing. To build a good reputation you need to influence two groups of people: Those who know you and have experienced your...
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Shiny, happy people
With a lovely unsullied year ahead, now is a great time to give your reputation marketing plan either a makeover or a shiny polish. You can never underestimate the power of what people are gossiping...
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What’s your marketing strategy?
If you haven’t really got past writing the odd blog article and posting on social media when you have time, you need to take some time out and put a proper marketing strategy in place. OK – that...
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Fail to plan …
It’s that time of year when thoughts turn to a shiny new year and you start making plans (often called New Year’s Resolutions or the Annual Business Plan). People who know me often hear me referring...
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Make marketing work
If you’re running a small business marketing is essential, but it’s also one of the things that gets pushed down the to-do list when you get busy. If you don’t maintain visibility and keep...
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